CRM & Marketing Automation Manager (m/f/d)

Job description

As CRM & Marketing Automation Manager at FINEWAY, you’ll help build and scale with us the 1st free instant trip planning service every traveler loves. This includes:

  • Creating and managing performance for all CRM & re-targeting channels including email & retention campaigns, nurturing programs, re-targeting and other opportunities to drive revenue.
  • Designing, building and owning compelling, data driven, segment-of-one customer journey across an entire travelers lifecycle. 
  • Modelling and forecasting results; conducting A/B tests and using a data-driven approach to hit KPI targets.
  • Making bold decisions based on sound data analytics by implementing a data-driven approach to hit KPI targets.

Job requirements

  • Minimum two years of experience in CRM with a proven track record of building and managing marketing platforms- automation, content, workflows and cross channel orchestration.
  • Solid marketing tools experience and demonstrated automation capabilities with solutions such as Marketo, Hubspot, Optimove, CrossEngange or similar.
  • Strong aptitude for (marketing) technologies with good understanding of state-of-the-art customer segmentation techniques, major web tech & analytics.
  • Ability to take marketing & nurturing concepts/requirements and translate them into marketing automation programs.
  • A quick mind, structured & pragmatic, with a strong bias to action.
  • A plus: first-hand experience in a fast-growing tech startup

What to expect

  • A top international team with a multiple award-winning product.
  • An environment for your growth: open doors, flat hierarchies and full transparency.
  • An attractive compensation package and clear development paths for your career.
  • Professional training & coaching for further education, Brown Bag sessions, and much more.
  • Flexible working hours and a top-equipped workplace in the middle of Munich.
  • Fresh fruit, healthy breakfast, regular joint lunches and team events.
  • Greatly discounted travel conditions and other travel-related benefits.


Our mission: We free travelers from wasting time & money on travel planning ever again.

We believe the future of travel is not search & compare but a delightful conversation to instantly create personalized trips that match your unique style & personal preferences.
That’s why we’ve built an interface-agnostic conversation engine powered by advanced statistics & deep learning methods to decode your travel intent faster & better than anyone else. The purpose? To magically deliver perfectly tailored travel experiences instantly to your inbox. Free, transparent & bookable.