Senior CRM & Content Marketing Manager (m/w/d)
- Creating and managing performance for all lead generation initiatives including paid channels, SEO, email & retention campaigns, content marketing, nurturing programs, and other opportunities to drive revenue.
- Modelling and forecasting results; conducting A/B tests and using a data-driven approach to hit KPI targets like inquiries, MQL, and sales active pipeline.
- Continuously developing and refining our premium brand strategy.
- Developing and executing content strategy and overseeing creation of content and messaging to support strategies. Ability to create content is a plus.
- Managing an experienced and delightful team by example and experience.
- As part of the exec team, driving collaboration to build a visionary product.
- 3+ years of experience in all disciplines of PPC marketing with a proven track record of driving growth in a lead generation role.
- Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, digital, online, and offline campaigns.
- Extensive knowledge of lead generation marketing methods and Martech tools (such as Hubspot, Marketo, Pardot, Intercom, etc.).
- Sound understanding of state-of-the-art customer segmentation techniques, ad tech analytics, tracking set-ups and attribution models.
- A quick mind, structured & pragmatic, with a strong bias to action.
- A plus: first-hand experience in a fast-growing tech startup.
What to expect
- An exceptionally talented team, led by experienced serial entrepreneurs, investors with decade long track records & former top management consultants.
- A fast-paced, challenging environment with full entrepreneurial exposure & unique learning experiences.
- 100% responsibility for what you do & lot of room to grow.
- A huge opportunity ahead with a big, common goal in mind.
- On-the-job coaching and regular, detailed feedback for your personal development.
Our mission: To free travelers from wasting time & money on travel planning ever again.
We believe the future of travel is not search & compare but a smart conversation to instantly create personalized trips that match your unique style & personal preferences. That’s why we’ve built the first interface-agnostic, self-learning conversation engine. The purpose? To magically deliver perfectly tailored travel experiences instantly to your inbox. Free, transparent & bookable.
- Founded in 2015 by Markus Bohl & Markus Feigelbinder.
- $ 15m+ in venture funding.
- Seven-figure monthly revenues, growing at 250%+ per year.
- Fast growing team of 50+ experts from 15+ countries at the forefront of AI.
- Loft office in the heart of Munich.