Senior CRM & Content Marketing Manager

  • MARKETING
  • München, Germany

Senior CRM & Content Marketing Manager

Job description

  • Creating and managing performance for all lead generation initiatives including paid channels, SEO, email & retention campaigns, content marketing, nurturing programs, and other opportunities to drive revenue.
  • Modelling and forecasting results; conducting A/B tests and using a data-driven approach to hit KPI targets like inquiries, MQL, and sales active pipeline.
  • Continuously developing and refining our premium brand strategy.
  • Developing and executing content strategy and overseeing creation of content and messaging to support strategies. Ability to create content is a plus.
  • Managing an experienced and delightful team by example and experience.
  • As part of the exec team, driving collaboration to build a visionary product.


Requirements

  • 3+ years of experience in all disciplines of PPC marketing with a proven track record of driving growth in a lead generation role.
  • Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, digital, online, and offline campaigns.
  • Extensive knowledge of lead generation marketing methods and Martech tools (such as Hubspot, Marketo, Pardot, Intercom, etc.).
  • Sound understanding of state-of-the-art customer segmentation techniques, ad tech analytics, tracking set-ups and attribution models.
  • A quick mind, structured & pragmatic, with a strong bias to action.
  • A plus: first-hand experience in a fast-growing tech startup.


What to expect

  • An exceptionally talented team, led by experienced serial entrepreneurs, investors with decade long track records & former top management consultants.
  • A fast-paced, challenging environment with full entrepreneurial exposure & unique learning experiences.
  • 100% responsibility for what you do & lot of room to grow.
  • A huge opportunity ahead with a big, common goal in mind.
  • On-the-job coaching and regular, detailed feedback for your personal development.


About FINEWAY

Our mission: To free travelers from wasting time & money on travel planning ever again.

We believe the future of travel is not search & compare but a smart conversation to instantly create personalized trips that match your unique style & personal preferences. That’s why we’ve built the first interface-agnostic, self-learning conversation engine. The purpose? To magically deliver perfectly tailored travel experiences instantly to your inbox. Free, transparent & bookable.


Fast Facts

  • Founded in 2015 by Markus Bohl & Markus Feigelbinder.
  • $ 15m+ in venture funding.
  • Seven-figure monthly revenues, growing at 250%+ per year.
  • Fast growing team of 50+ experts from 15+ countries at the forefront of AI.
  • Loft office in the heart of Munich.